Some years ago we passed by a small rural town in the state of Mines Gerais, Brazil, and we immediately fell in love with the creative culture surrounding it.
Traditional handcraft is such a rare thing nowadays - and a whole town living from it - even rarer.
This particular town is known of few but still famous for its traditional handwoven textiles. The design and techniques behind have been passed down from generation to generation and are unique to the area.
When starting MURUMURU our dream was to sell those beautiful Mineiro textiles, and we started a collaboration with a few local artisans, to whom weaving is a life passion and a proud family tradition.
One of them is Luciane, who learned to weave in a young age and is passionate about keeping this tradition alive. Luciane and her two partners, Leia and Nego, are the artisans behind our handwoven blankets and pillows. They have made it their mission to continue this unique handcraft.
We are proud to take part in this mission and to share it with you!
The name MURUMURU
Somewhere deep in the Amazon Rainforest grows a palm tree. The name of the palm tree and its edible fruits is MURUMURU.
The MURUMURU nut is extremely rich and known by locals for its moisturizing effect, but most people have never heard of it.
The name MURUMURU serves as a symbol for our products: known of few, but rich in stories, passion and tradition <3
Warm wishes from
The MURUMURU Crew
The murumuru nut is also what our logo is inspired by.
Our small Brazilian production.